Issued by: Oasys Innovations


Says Thebe Exhibitions and Projects Chief Executive, Carol Weaving: “Decorex again delivered on all expectations on what's new, functional and fashionable in the décor and home improvement industry. There was an improvement of representation throughout the supply chain, which allowed visitors the opportunity to feast on both a holistic and a detailed offering from our exhibitors.”

Weaving says that there was a marked improvement in the number and quality of the visitors, which bodes well for Decorex specifically, and for the exhibition industry in general. “We were initially concerned about the possible impact of the current economic situation, but it is now clear that home improvements are still a priority for the average South African. Our analysis also shows that Decorex is not only an outing for leisure and window shopping, as our exhibitors concluded many deals and we had a more balanced representation of visitors across the LSM grading. There were also many international brands, which clearly demonstrate that South Africa is a focus market for global vendors. Together with Oasys Innovations we have stretched our creativity to present an exciting and comfortable environment for our exhibitors and our visitors.”

Brian Kennedy, Chief Executive for Oasys Innovations: “Decorex is one of the stars of the exhibitions industry, and we are pleased about the confidence Thebe Exhibitions and Projects has demonstrated in us to once againprepare the infrastructure for such a large show. The success can be attributed to several reasons, including the seamless cooperation between the organiser and the infrastructure supplier. Most importantly however is Thebe's high investment in upfront marketing. As in anything else, the more you invest, the more you get out. The exhibition was extremely visible in many different modes of media, with the consequence that Decorex virtually became the talk of the town and the visitors were there in droves.”

Oasys supplied more than 5600 square meters of shell scheme, around 63,000 carpet tiles and all electrical infrastructure. In addition the company built twelve designer stands including Sanlam, the Italian and Indonesian Pavilions as well as the wall structures for the gourmet theatre and bars.

Visit our PRESS OFFICE: Oasys Innovations is a unique group of companies specializing in experiential marketing conceptualization, design and development, production and implementation. No other organization can offer the marketing industry such a depth of experience and breadth of integrated services.- more....

[13 Aug 2008 16:10]

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