Issued by: IDG


The initial relaunch took place in two phases, the first of which was the internal relaunch for employees and staff members on October 08 2007. The result was an outstanding success as staff were taken by surprise when entering the reception area and welcomed with branded confetti in keeping with the theme of a union – a “coming together” of 21 offices and the union of art & science and hearts & minds.

IDG worked hand in hand with The Brand Union on both occasions after which, our client had this to say:

“A huge thank you from everybody at The Brand Union for your very professional and enthusiastic contribution to our internal relaunch today. I know that your team worked tirelessly and smoothly late into the night as well as endured our unfortunate power cut today. Please pass this on to your team.” – Sharon Lister, Creative Director – The Brand Union.

Lister continues: “I was impressed by the size of the team; ± 12 that I counted that set everything up in such a synchronized and specialized way with no drama, and will probably disassemble in a similar fashion. I trust that we will have many opportunities to work with such a pleasant team again, many thanks again.”

A few weeks after the internal launch seeding, The Brand Union commissioned IDG to help them expose their new brand to clients and the industry, hosting over one hundred guests at their Sandton offices, transformed for the occasion to illustrate their commitment to becoming masters at the art and science of brand building. The décor and effects were suitably dynamic and inspiring, combining art with science: animated slideshows on plasma screens paid homage to three decades of brand building on the continent, while the blue-hued ambience was set by The Brand Union's new identity illuminating the walls via interactive projectors. As guests crossed the foyer and over an interactive fish pool in the reception, curious goldfish 'swam up' to inspect their feet.

IDG was contracted to set up and manage the event, working hand in hand with The Brand Union to transform concept into reality making the launch an outstanding success that received numerous compliments from a variety of stakeholders.

IDG's account executive had the following to say: “Working with The Brand Union was like a meeting of the minds. The energy they put into their work is phenomenal, which translates into exceptional Brand Strategies and design... we simply turned it into reality.”

In this instance it's easy to see the effect of solid teamwork and reliable services. Congratulations to The Brand Union on a successful launch – we wish you all the prosperity in the year ahead.

Visit our PRESS OFFICE: Essentially we provide a turn-key service for three dimensional below-the-line marketing strategies to the exhibition and event industries for promotional and other marketing related activities.- more....

[8 Jan 2008 13:51]

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