From Monday July 14, Die Burger will sport a new look - both in design and content. In the ever changing media world, it's important to listen to our readers and adjust accordingly.
In the past year, focus groups were conducted in Cape Town, Somerset West, Stellenbosch, Port Elizabeth, Humansdorp and George. True to Die Burger's slogan “Praat Saam”, we've listened to our readers and have incorporated the following changes:
Main newspaper will include more and sharper in-depth analysis of daily news
Greater focus on international news, especially the African continent
More legible typography and accessible layout
Shorter articles, but without sacrificing depth, meaning and relevance.
Larger crossword puzzles
TV schedules will include the latest entertainment news
Supplements will burst with relevant and interesting trends and news
The daily fun pages will include the most popular comic strip, as voted by our readers
Alternative news initiatives including dieburger.com, newsletters and cellular phones, will be promptly updated with breaking news
The purpose of this redesign is to offer a product through which one can truly stay at the forefront of news - breaking and in-depth - analysis and entertainment. Unsurprisingly, this redesign will also offer better value and new opportunities to present and potential advertisers.
Make sure that you grab hold of the new look Die Burger - out on sale on 14 July. Die Burger Praat Saam - truly dedicated to you.
Visit our PRESS OFFICE: Die Burger is the biggest daily in the Western Cape. Separate editions are published for the Western and Eastern Cape. Drivers in the circulation department travel about 25 000 km a day to deliver newspapers.- more....
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