The company is calling on young designers, between the ages of 18 and 25, to create a graphic design for the bags, which will then be produced in partnership with eco-fashion company GIVE-IT-BAG and sold at the KWV Wine Emporium over the festive season.

Four winners will be chosen with a grand prize for the best design and three runners up prizes. The grand prize includes a voucher to the value of R10 000 to be used by the winner to buy any Apple product of their choice from Applecart.co.za. Three runners-up will each receive a product hamper and their own wine cooler from KWV.

The competition is in line with KWV's strategic commitment to growth and innovation, and runs parallel to several other creative projects at the 90-year old wine and brandy company. This includes the upgrade of its vinoteque - a collection of rare and very old wines and brandies.

For further information on how to enter, go to www.insidekwv.wordpress.com or www.give-it-bag.com.

[14 Oct 2008 09:04]

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