Specialist boutique design agency Fountainhead Design has created a fresh new corporate identity for Todwil Retail Solutions, a global retail-marketing company with more than half a century's experience in the retail environment.
Gee van Veijeren, creative director at the Cape-based design company says that the team was challenged to create a fresh identity for Todwil that conveys its thoroughly modern business ethic but that remained sensitive to the heritage of the 61 year old company's existing identity.
“Great design is not always about recreating the wheel. Instead, we identified and built-on those elements in Todwil's existing collateral that visually conveyed its intrinsic qualities and which captured the energy of this dynamic business that is moving with the times. The result is a fresh and completely professional look that will stand the company in good stead for another 61 years!”
Van Veijeren moves on to explain that the end-result was achieved by paying attention to the basics. “Typography and colour are the primary design elements in that we avoided a separate icon or logo to create a modern, simple yet sophisticated, unfussy and bold design vernacular for Todwil. We've furthermore selected the finest quality materials and finishes available but juxtaposed them for a sense of drama or element of surprise. For example, we used metallic foiling against high-matt with high-gloss finish on the reverse. This tactile identity is representative of the quality materials Todwil uses in the manufacturing of its products,” he says.
Wayne Elsom, CEO of Todwil comments, “Fountainhead has created a premium identity that represents the premium quality of work that we produce. The design embraces our company ethos in that it conveys our energy superbly through the use of bold colours and superior materials in a simple yet sophisticated layout. We're one of the leaders in retail-marketing and point of sale communication as our turnover attests. This fresh new look helps us communicate our success as a company more effectively.”
Visit our PRESS OFFICE: Todwil is a global leader in retail-marketing that provides in-store brand communication solutions. By offering retail-marketing strategy, design, manufacturing, installation and research, they provide integrated solutions that have consistently answered their clients' communication objectives for over sixty years.- more....
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