Issued by: The Todwil Group


The strategic move coincides with the launch of the retail marketing company's move to a new state-of-the-art 10 000 square metre factory in Paarl.

“Todwil has been a family-run business for the last 61 years until recently. As a thoroughly modern business today, leading the way in retail marketing and point of sale communication, we feel that it's time for us to get better at communicating what it is that we do and the benefits that we deliver to our clients. With the retail economy in the state that it's currently in, it is more important than ever not only for brands to communicate with potential consumers at the point of sale effectively and persuasively, but also for us to communicate how it is that we can help do that,” says Wayne Elsom, CEO of Todwil.

Elsom moves on to explain that selecting Fountainhead Design as the agency of choice made business sense. “Fountainhead has done great design work for clients which we share. Appointing them as the agency of choice to update our Corporate Image was therefore a no brainer. The agency's first revert on design was in keeping with where we are going as a company,” he says.

The brand redesign will be underpinned by a creative public relations campaign by relative newcomer, Rock Paper Scissors. The consultancy has devised a sound long-term communication strategy designed to engage Todwil's target audience's effectively and sustainably.

Visit our PRESS OFFICE: Todwil is a global leader in retail-marketing that provides in-store brand communication solutions. By offering retail-marketing strategy, design, manufacturing, installation and research, they provide integrated solutions that have consistently answered their clients' communication objectives for over sixty years.- more....

[13 Aug 2008 11:37]

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