It's SMS competition time again...

While the competition culture is now well embedded in the national psyche, it seems to have escaped the attention of hundreds of manufacturers and brands that could be participating but aren't.

There are a number of benefits to running an SMS competition, from enhanced brand exposure at point of sale, to collecting a community of known brand buyers to whom future marketing communications can be directed.

Expanding Branding offers advertising agencies a full SMS service from concept right through to final reporting and follow-up marketing communications. Specially developed software enables postal codes, town names and any other words, to be be extracted from the SMS message to provide enhanced reporting for the project.

According to Carol Taylor who runs the telecommunications department at Expanding Branding: "The ability to narrow down the source location of the SMS to a town and even a particular store, gives us an edge in the competition industry. Our clients love the fact that our reporting can provide this level of detail."

Expanding Branding takes industry standard reporting and enhances it considerably and providing meaningful information in tables, charts and graphs back to its clients, usually weekly but also daily if required.

New agencies and manufacturers wishing to participate in the world of SMS competitions will get the benefit of a free consulting service that includes advice on the total promotion, in-store media, rules, rewards, do's and don'ts plus a special introductory setup rate and special introductory revenue share rate.

SMS Competitions are not limited to the FMCG industry but are ideal for products that cover everything from hardware and household goods to durables and motor cars. Special tweaks, interactive links, database driven systems and more can be set up to cater for just about any imaginative campaign requirement.

For further information contact Mary de Klerk on 084 880 9000 or mail maryd@expandingbranding.co.za