It's getting close to that time of year when the economy starts to boil as the annual spending frenzy gets underway. And of course all the big manufacturers will be asking consumers to purchase their products, using SMS competitions and a promise of great prizes as the inducement.
While the competition culture is now well embedded in the national psyche, it seems to have escaped the attention of hundreds of manufacturers and brands that could be participating but aren't.
There are a number of benefits to running an SMS competition, from enhanced brand exposure at point of sale, to collecting a community of known brand buyers to whom future marketing communications can be directed.
Expanding Branding offers advertising agencies a full SMS service from concept right through to final reporting and follow-up marketing communications. Specially developed software enables postal codes, town names and any other words, to be be extracted from the SMS message to provide enhanced reporting for the project.
According to Carol Taylor who runs the telecommunications department at Expanding Branding: "The ability to narrow down the source location of the SMS to a town and even a particular store, gives us an edge in the competition industry. Our clients love the fact that our reporting can provide this level of detail."
Expanding Branding takes industry standard reporting and enhances it considerably and providing meaningful information in tables, charts and graphs back to its clients, usually weekly but also daily if required.
New agencies and manufacturers wishing to participate in the world of SMS competitions will get the benefit of a free consulting service that includes advice on the total promotion, in-store media, rules, rewards, do's and don'ts plus a special introductory setup rate and special introductory revenue share rate.
SMS Competitions are not limited to the FMCG industry but are ideal for products that cover everything from hardware and household goods to durables and motor cars. Special tweaks, interactive links, database driven systems and more can be set up to cater for just about any imaginative campaign requirement.
Visit our PRESS OFFICE: Expanding Branding represents many different suppliers of products and services and is essentially a one-stop Sales and Marketing Agency. Specialising in Promotions, In-store Media and SMS/IVR competitions, the company prides itself on professional sales, project management and reporting.- more....
Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.
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The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com
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It's getting close to that time of year when the economy starts to boil as the annual spending frenzy gets underway. And of course all the big manufacturers will be asking consumers to purchase their products, using SMS competitions and a promise of great prizes as the inducement.
While the competition culture is now well embedded in the national psyche, it seems to have escaped the attention of hundreds of manufacturers and brands that could be participating but aren't. 
According to Carol Taylor who runs the telecommunications department at Expanding Branding: "The ability to narrow down the source location of the SMS to a town and even a particular store, gives us an edge in the competition industry. Our clients love the fact that our reporting can provide this level of detail."
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