For many years Interbrand Sampson (IBSA) was confined by the Interbrand Group to operate in Southern Africa. Now in the last eighteen months, as these restrictions have been relaxed, IBSA has seen dramatic growth in Africa.
IBSA has established offices in Nairobi and Lagos as mini hubs to the main hub of Johannesburg. New clients in South Africa have included Afrox, Montecasino, Sun Coast Casino, Constitution Hill Trust, Joburg, Microsoft and MTN; in East Africa, Oilibya, Strathmore Business School, CBA, Old Mutual and East African Breweries; in West Africa, Access Bank. In the last 12 months IBSA has worked in most of Africa's leading economies.
As a result of this additional activity, the Interbrand Sampson Group has been joined by:
Amanda Murray
Angela Bruwer
Tlali Taoana
Barry Willis
Jacqui Sampson
Richard Mukoma
Veronica Botes
Tom Sitati
Walter Serem
Comments Group CEO, Jeremy Sampson: “In its 35 offices around the world, Interbrand works on a hub system and we have finally been able to adopt this model for Africa. Together with the addition of some superb talent, we are extremely well positioned for the future.”
Adds Africa CEO Doug de Villiers: “Strategic branding and design is taking off big time in Africa. Applying global best practice to Africa from around our network, we are part of the explosion.”
Visit our PRESS OFFICE: Interbrand has been voted the 'world's leading branding consultancy', having developed some of the world's most significant brands over 29 years. As part of the Omincom Group of companies, with 34 offices in 27 countries around the globe, our experience covers every area of commercial endeavour. Interbrand Sampson is a holistic branding consultancy, approaching brands and their development as the powerful marketing tools and financial assets that they have become.
Today we are renowned internationally as the branding consultancy responsible for BMW, Adidas, Schweppes, British Airways and PricewaterhouseCoopers, and locally for Sasol, Murray and Roberts, Telkom, The National Ports Authority of South Africa, Joburg, and many others.
At Interbrand Sampson we understand that a brand is the sum total of all of the ideas, expectations and emotions a customer feels when they see or hear a trademark, meaning that the trademark itself is communicating a carefully crafted set of values and emotions, which is then reflected visually in all visual manifestations. - more....
Idea Engineers is in business to do one thing - grow yours. We believe great brands are built by a differentiated strategy, a strong reputation, excellent brand communications and an experience that lives up to the brand promise. Need to boost your business? Let's talk.
Mail janice@ideaengineers.co.za or call +27 11 803 0030.
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The Fearless Executive; specialists in internal branding and designing the customer experience. Find out more>> www.thefearlessexecutive.com