Issued by: Brands & Branding


Brands & Branding 2007 – In Brands We Trust

The underlying theme for this edition is how trust for a brand is developed and maintained in the minds of consumers. Brands & Branding 2007 provides insights and inspiration through articles, research, special features, brand profiles and case studies. It also showcases local and international brands at different stages of development whose successes reflect customer focused ideas and a commitment to delivering on the brand promise.

Contents:

Introduction: 26 in-depth articles addressing a range of branding issues from local and overseas marketers and academics: Here is a selection of 10:
Soul to Sell – By Caryn Dean-Wales; Brand Sluts – By David Gotham; A Day in the Life of Brand Dubai – By Lawrence Flude; The Semiotics of Trust – By Inka Crosswaite; The Holy Grail – By Kay Nash; Advocacy: Priceless – By Liz Bigham; Why Lie? – By Martin Lindstrom; Brands in Second Life – By Patrick Collings; Brand Building is a Team Sport – By Sifiso Zondi; Reviving a Legend – By Xolisa Dyeshana.

Features: In Brands We Trust, Cool Brands, Sports Sponsorship.

Brand Profiles: A broad cross-section of branding success stories.

Research: Sunday Times/Markinor Top Brands consumer attitudes survey; Adindex Advertising Spend; Adtrack Advertising Likeability; TGI Onyx Market; Generation Next Youth Brand Survey; Brand Trust Index; Youth Dynamix; Interbrand Global 100; Orange Survey; TGI Great Icon Brands.

Visit our PRESS OFFICE: Affinity Publishing has an established reputation for producing high quality “benchmark” books on Branding, Advertising, Design and now Renewal and Development in Johannesburg. The flagship Encyclopaedia of Brands & Branding is going into its 14th edition in 2008 and is regarded as South Africa's leading brand knowledge resource.The 2nd volume of Joburg! “Towards 2010” is being compiled and is due for release in September 2008.- more....

[30 Jul 2007 12:18]

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