The MMF will include events in Budapest, Hungary, and Buenos Aires, Argentina, and will feature industry leaders from both continents and across the mobile value chain. The events will showcase relevant regional topics plus the latest developments in mobile marketing technologies and best practices, and highlight the real-world mobile marketing experiences of brands.

“For those new to mobile, the Mobile Marketing Forums provide the ideal opportunity to learn how to effectively engage the mobile channel, while for companies who have already successfully deployed campaigns, the MMF events offer opportunities to expand their existing knowledge base,” said MMA president Laura Marriott.

“It will be particularly exciting to hear from companies in the Eastern European and South American markets about their experiences of mobile marketing.”

Confirmed speakers at the events include:

• Jana Eisenstein, Screentonic
  
• Gyorgy Simo, Magyar Telecom
  
• Stacey Fassberg, Celltick
  
• Khurram Hamid, Procter and Gamble
  
• David Barker, Nokia Ad Business
  
• Markus Munkler, Vodafone
  
• Herve Le Jouan, M:Metrics
  
• Elvin Altun, TURKCELL
  
• Marc Montaldier, Orange
  
• Roberto Vazquez, Nielsen
  
• Ezequiel Jones, Unilever
  
• Federico Pisani, HANZO
  
• Tom Daly, The Coca-Cola Company
  
• Joao Ciaco, Fiat
  
• Mathew Garlick, 2ergo
  
• Gene Keenan, Isobar
  
• Daniel Getzel, Mobtext
  
• Guillermo Rivaben, Personal Telecom

The events take place in Budapest 7 - October 7 in Buenos Aires on 14 October. Further fixtures for 2008 will include the North American and Asia Pacific MMFs. The North American MMF, held in San Diego on 13 November, also incorporates the MMA Global Awards Ceremony.

For more information, go to www.mobilemarketingforum.com

[19 Sep 2008 09:16]

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