The Global Awards are open to all industry players and honours the leaders in mobile marketing and media from regions including North America, EMEA, APAC and Latin America.

The 2008 Mobile Marketing Association Global Awards categories include:

• Best Use of Mobile Marketing - seven categories including:
  o Branding
  o Direct Response
  o Promotion
  o Relationship Building
  o Product/Services Launch
  o Search Marketing
  o Cross Media Integration
  
• Innovation Award
  
• Innovation Award for Creativity - two categories including:
  o Technology
  o Media
  
• Mobile Marketing Academic of the Year (individual)
  
• Outstanding Individual Achievement in Mobile Marketing (individual)
  
• Mobile Marketing Association Award for Overall Excellence (company and/or committee)

All winners are selected by the MMA's Award Selection Committee, comprised of press, analysts and industry leaders, and will be presented at the MMA Awards Dinner on 13 November 2008 in San Diego. Details on award guidelines, along with instructions on how to submit nominations can be found at www.mmaglobal.com.

[9 Sep 2008 09:48]

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