Mobile media company MobiBlitz used the occasion of the 30th anniversary of Computer Faire last week to unveil its latest offering, mobile portal www.mobizone.co.za. With the addition of the Mobizone portal, MobiBlitz is positioning itself as both a content aggregator and a mobile platform.
Radio veteran turned mobile evangelist Stan Katz explains the rationale for the establishment of the Mobizone mobile portal. “Bluetooth is arguably the most powerful platform for proximity marketing…” he says.
“The Mobizone Bluetooth Network currently gives advertisers access to some 3.5 million shoppers per week at the points where buying decisions are made. The Mobizone solution allows for both push and pull messaging and both options have their place. However, by far the biggest opportunities and greatest flexibility come from the ‘pull' application. We therefore decided to allow 24/7 access to the portal by making it available outside of the Bluetooth hotspots via any web and WAP-based protocols. This means that one is always in the zone, so to speak.”
The launch comes hot on the heels of the recently established and rapidly expanding Mobizone network of Bluetooth hotspots that is spreading across malls throughout the length and breadth of South Africa, following a deal with Growthpoint, the largest Property Loanstock company on the JSE.
According to co-founder Farhad Omar, the man responsible for integrating the technology, “Mobizone will always be a work in progress. That's the nature of the space we're in. It's competitive and it's challenging, but mobile is set to overtake online in the not too distant future. On the bandwidth-starved African continent, the advantages of mobile are obvious.”
Key drivers
The key drivers are ubiquity, cost and utility and the strategic intent is captured in Mobizone's slogan “Your World in Your Pocket”.
With Mobizone, only network data charges apply, working out on average at a nominal R2.00 per MB (around 100 to 150 Mobizone pages).Free content ranges from detailed weather reports covering every major city in the world and personalised ringtones to local and international news from the likes of Reuters, CNN and the New York Times. Under “ Media, Money and Marketing “ the business community will have access to MoneyWeb, Bizcommunity.com and more.
As far as chat and social networking go, there is www.mymobizone.net, an aggregation of most of functionality available on sites such as You Tube, MySpace and Facebook .This site also allows for mobile blogging and a personal mobile picture and video library.
Meanwhile, well-known media and marketing personality Cecil Lyons recently joined MobiBlitz as COO from MTV, where he was head of marketing and commercial development. His credentials include being part of the team that launched Talk Radio 702 in the '80s and repositioned 94.7 Highveld Stereo while at Primedia Broadcasting.
Visit our PRESS OFFICE: Mobiblitz is a converged mobile Media Company at the forefront of developing Mobile Media solutions for Blue Chip African Companies. Our strength is in our ability to combine best of breed Technology with Marketing Strategy.- more....
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