Issued by: Multimedia Solutions


Riaan Groenewald, Multimedia Solutions Operational Director, says with the CRE, consumers will be able to create a profile on the company's mobisite and specify what kind of content they wish to view and how often they want to view it.

“This could not only include products and services from the company, but news, weather, sport, Facebook feeds etc. They will therefore have the power to decide what they want to see on the mobisite homepage,” he says. “Each time the consumer logs on thereafter, the mobisite will have the content they have chosen on the front page with a personalised greeting thereby giving them a fully customised experience,” he says.

The CRE will also analyse consumer browsing patterns on the mobisite and highlight content they may be interested in.

Furthermore, the CRE integrates with the companies' backend IT systems, enabling them to analyse browsing patterns and match products, services and specials to consumers' preferences. Specific content is then displayed to the consumer when they next visit the mobisite.

The CRE therefore turns a mobisite from a static site into a dynamic site that customises content for each consumer based on their cellphone number as a unique identifying number.

Dual benefit:

The benefit for the consumer lies in them having the choice on what content they want to see and how often they want to see it. Customer service is therefore improved as consumers are able to access products, services and information they are interested in.

From a company point of view, the company is able to better understand their customers' preferences. And the more they understand their customers, the more they are able to customise their product offerings.

Traditional forms of advertising have, for the most part, used a shotgun approach running campaigns across different mediums to put a message out into the market, Groenewald adds. These mediums generally have had no real means of identifying whether consumers responded to the campaign, or even whether consumers wanted to see that information.

“The CRE creates a paradigm shift, doing away with the shotgun approach by customising content to meet consumers' needs and interests. It also personalises the mobisite creating a one-on-one personal interaction with the consumer as opposed to a blanket service offering approach,” he says.

About us:

Multimedia Solutions is a mobile marketing company, providing a host of marketing, advertising, informational and educational solutions to our clients using mobile technology.

Not to be confused with a Wireless Application Service Provider (Wasp) or an advertising agency, Multimedia Solutions is a Value Added Service Provider. Launched in 2005, Multimedia Solutions has developed a number of mobile marketing solutions including a mobile marketing platform which has been used to create over 200 000 unique MMS and send out over 30 million MMS.

Multimedia Solutions has created mobile marketing solutions in the automotive, financial, cellular, FMCG and eventing industries.

Visit our PRESS OFFICE: Multi Media Solutions is the MMS Capital. We've built the only Multimedia Messaging Service that allows leading companies to liberate their content and fuel dynamic business communications. Front-line selling and marketing professionals can create and send text, sounds, images, and video in customised, attachment-free messages.- more....

[4 Mar 2008 14:41]

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