Fuel Group, South Africa's leading online marketing company has launched Fuel Mobile, a mobile advertising network which is currently delivering over 100 million mobile ad impressions a month.
Fuel Mobile is the latest product to be launched by the global online advertising giant and positions the agency at the forefront of digital advertising in South Africa. With a range of performance driven products from banner advertising, search marketing, affiliate marketing and now mobile advertising, Fuel Group gives advertisers a one-stop-shop for all their digital requirements.
“Our philosophy is based on delivering the best performing digital strategies for our clients throughout the entire digital spectrum. It's not about focusing on one channel in the hope of reaching clients objectives nor is it about charging planning fees or ad serving fees, it's about producing a real strategy that delivers real ROI. Fuel Mobile is another example of us taking a marketing channel and turning it into a platform to give our clients another cost effective route to reaching their objectives,” says Anthony Broadhurst, managing director.
Fuel Mobile works under the umbrella of Insights, a unique multi-channel campaign management platform. Insights gives South African online advertisers a way of managing and controlling every aspect of their online marketing strategy (banners, emails, search, affiliates and mobile advertising) through one ad serving solution. By using Insights, advertisers benefit from running every element of the digital strategy through one platform saving time, money and above all, allowing for greater campaign performance.
“Insights technology brings the best of Fuel Group together using one campaign management platform. The advantages are obvious; Insights produces one consistent campaign report so you're not comparing results from different ad servers, you use only one tracking tag for all channels and from our experience, campaigns run through Insights offer a greater ROI due to the ease of optimization,” continues Broadhurst.
Fuel Mobile gives local advertisers a cost effective channel to reach their mobile objectives. As with all Fuel Group products, there are no campaign set up, management fees or ad serving fees and advertisers can choose to buy on either a CPM (cost per thousand impressions) or a CPC basis (cost per click).
About Fuel Group Fuel Group South Africa is a leading performance-based online marketing and technology company. We deliver multi-channel and stand-alone solutions across the digital marketing spectrum. Advertisers and agencies benefit from Fuel's personalised approach to banner advertising, search marketing, email marketing, mobile marketing and affiliate marketing to help them achieve their online marketing and e-business objectives; whether that's more sales or leads, increased traffic, brand awareness or additional revenue.
Fuel Group combine leading proprietary tracking & reporting technology with cross-channel consultancy, performance-based marketing and proactive account management to empower you with control over your campaigns; enabling you to maximise your business return.
Fuel Group was opened in South Africa in July 2006 by one of the UK's largest independent online marketing companies; Deal Group Media Plc. Deal Group Media was founded in 1999 and listed on the London Stock Exchange in 2003.
Visit our PRESS OFFICE: Fuel Group is South Africa's leading online marketing company specializing in the development of online strategies that exceeds clients' expectations. As part of a global organization, we manage online campaigns for over 250 of the worlds leading online brands- more....
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