Issued by: Clyral


Imagine if you could find out if someone you like, likes you too without them finding out it's you who's asking!
“That's exactly what Qpid does with 3 easy steps. Once you've registered (1) you can send a secret admirer sms (2). Then sit back and wait for a reply (3). They'll get an SMS from Qpid saying they have a secret admirer and can then reply with who they like. If it's you then Qpid will let you both know and your fun begins.”

That's the basic concept behind Qpid – the latest service to be launched by the mobile application development team at Clyral. Seamlessly leveraging SMS, WAP and the web, the service plays the role of the legendary Cupid in anonymously matching people up with each other; but using SMS as opposed to the traditional bow and arrow to interface with prospective partners.

The idea was to create a credible persona that the public could trust to handle the identity of their secret admirer responsibly. This is a very difficult task amidst the barrage of seedy and unsolicited communication that people receive these days. Qpid does not introduce strangers to one another but instead allows people to uncover their true feelings about each other – without risk of embarrassment.

Qpid launched as a pilot to assess the feasibility of a real mobile match-making service. One of the primary obstacles was generating sufficient credibility at the first point of contact. To overcome this barrier, and create an awesome opportunity for companies to engage with the youth market, Clyral is in negotiation with several brands who stand to benefit by associating themselves with the service.

At any point during the match-making process, Qpid is aware of the name, age and gender of the individual. Further to this, it is possible to engage with them at an emotional level as each interaction involves either a secret admirer initiation, a let-down or a match. Qpid provides a unique marketing platform which allows advertisers to access specific demographics, scenarios, and reach participants at a more personal level.

Consider the scenario in which Jennifer, a 16 year old girl has just been matched with Brad by Qpid. An advertiser could, for example, append the following message to the Qpid match SMS: “Hi Jennifer - Congrats on your match with Brad! Want to wear something new for the first date? Check out the awesome sale on at STORENAME – up to 30% off. Have fun!” There is virtually no limit to the possibilities of providing context-specific marketing messages to participants.

The service is also extremely viral, reaching new people with almost every interaction (even if there's no match). Qpid offers enormous potential for a brand to associate itself with something new, young and exciting. So much has been said about how the youth are so difficult to reach through traditional media. Could this be the platform that some bold brand has been waiting for?

For more information, visit the Qpid website at www.qpid.co.za or try it now by sending “Qpid” to 35170 (SMS's charged at R3). Advertisers interested in leveraging the Qpid platform may contact info@qpid.co.za.

The Qpid service is wholly owned and operated by Clyral, a digital solutions company with specialist skills in web, mobile, application and multimedia development. Visit us at www.clyral.com.

Visit our PRESS OFFICE: Clyral is a vibrant digital solutions company made up of a group of computer engineers, creative experts and developers. Core areas of expertise include Web, Mobile, Application and Design.- more....

[20 Jun 2007 16:20]

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