Issued by: Samplex


The team was determined to generate an understanding and difference in the brand through an innovative launch at Club La Dee. The event was attended by media, key customers as well as employees of both The Coca-Cola Company and company's bottling partner Nambev.

Part of Samplex's strategy was to take the brand to the consumers, by using gorgeous men and women promoters in black and red clothing which highlighted the Coca-Cola Zero brand and being driven to the various sites in luxury Coca-Cola Zero branded cars.

“The vibe created was truly awesome. The luxury cars, the branded promoters and the free samples created a real buzz with peak hour commuters,” says Patrick McBride, MD of Samplex.

Coca-Cola Zero is the latest addition to the Coca-Cola Company stable, apart from the taste similar to the Coca-Cola Classic; it has the added benefit of zero sugar. Coca-Cola Zero is distinctively contemporary, modern, bold, stands out with a stylish black packaging and with a finish of the red Coca-Cola logo signature to the product.

The launch of Coca-Cola Zero sees the Coca-Cola brand being extended to include Coca-Cola Classic, Coca-Cola Lite and now Coca-Cola Zero. Since the launch in the US, the latest edition to The Coca-Cola Company, Coca-Cola Zero has been voted the hottest new product by AOL, which is second to the Apple iPhone.

Speaking at the launch, the Senior Brand Manager for Coke Zero, Denning Oluoch has described the launch as one of the most important events in the soft drink industry.

According to Denning Oluoch, Senior Brand Manager of Coke Zero, “It's what consumers would least expect: the taste we have always had with Coca-Cola, but with Zero sugar. The brand has a unique attitude, which is edgy and innovative. The brand has been launched in over 85 markets since its initial USA debut in 2005, and its phenomenal success has helped fuel total soft drinks sales all over the world.

“Globally, growing concerns about health and wellness issues are changing consumer consumption habits. Research has shown that both men and women are becoming health and body conscious, in line with global health and wellness trends. This consumer insight provided the company with the opportunity to increase the growth of the sparkling lights segment,” Oluonch added.

The Coca-Cola Company will also be launching another innovation: the Coca-Cola Zero 500ml on-the-go grip bottle, which is the latest packaging innovation for the Coca-Cola brand. Coca-Cola Zero has delivered positive results in countries where it was launched and it will be given an additional dimension to the launch of Coca-Cola Zero.

Coca-Cola Zero will be available countrywide in Namibia and will cost the same as the Coca-Cola Classic. The launch of Coca-Cola Zero in Namibia will have no impact on the sales of Coca-Cola Classic and Coca-Cola Light, as the target audiences are different.

Coca-Cola Zero, Real Coke taste Zero Sugar. Believe it!

Samplex offers a full range of below-the-line advertising services including promotions, launches, design, production, merchandising and field marketing. Not only is Samplex capable of executing this full range of services but the company has the ability to bring every brand they work with to life.

For more info visit www.samplex.co.za.

Visit our PRESS OFFICE: Samplex’s complete range of below-the-line services encompasses a full spectrum of marketing concepts that draw on extensive resources to create projects that have their own identity without compromising the client’s generic corporate image.- more....

[13 Nov 2008 16:28]

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