Yes, summer is here! One way to celebrate is to go outdoors, swim, tan and cavort in the sun! Another way, however, is to spend the scorching hot days banishing boredom with some of the awesome new PC, PlayStation and Xbox games being released! Ranging from trivia to war to wrestling games, BT Games had it all at the recent rAge Expo.
rAge is a computer, gaming and technology expo that brings together the most popular and cutting-edge games, technology, gadgets and products, allowing visitors to get a hands-on and close-up look at the things they love most. It is a seriously fun event where exhibitors do big business, retailers make serious sales and gamers battle for the biggest prize packages in Africa.
Grapevine Postcards in association with BT Games maximised the potential of the pre-order excitement by placing two postcard stands at the BT Games stall and filled them to the brim with 36 different pre-order gaming postcards covering most of the publishers and gaming distributors. For those unsure of what a pre-order is, it is basically when consumers can order a game before it's available so they will be the first to get it when it arrives.
And in the case of this year's expo, whenever a game featured on the postcards was pre-ordered, the person doing the ordering would immediately qualify for a discount!
Shannon Rogotzki of BT Games confirmed the actual figure representing the postcard movement (i.e. postcards taken off the two racks in the duration of the 3 day expo) to be +- 96000 cards. This means there was a 500% take off rate! That is phenomenal!
“The response to the postcards has been really good, with multiple customers recognising cards as collectors items. We've had several enquiries as to when the next series will be released.” - Shannon Rogotzki
In addition, what set this campaign apart from traditional Grapevine Postcard campaigns is that the cards were distributed exclusively to BT Games stores.
So if you missed the expo, the window of opportunity has not yet passed you by! Simply pop into any BT Games store to and get your pre-order discount!
Visit our PRESS OFFICE: Print and distribution of a specialist advertising medium in the form of free postcards. Also specializing in promotions and design, print and distribution of all forms of point of sale merchandising.- more....
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