Issued by: Samplex


Samplex was put in charge of Big Korn Bite's fantastic promotional campaign which is currently drawing to a close. This exciting activation will have reached 17 university campuses, 10 main nightclubs and 850 pubs and bars nationally and has certainly succeeded in meeting the brief by creating brand awareness and increased brand retention for Big Korn Bites.

Big Korn Bites is a Beeg brand, and as such Samplex was challenged to create a fantastically Beeg campaign to capture the imagination of the target market, aged 25-35. Samplex rose to the challenge and presented the client with a campaign that involved taking over the venue with interesting, novel and attention-grabbing branding, all of which amounted to the generation of massive excitement about Big Korn Bites. The endeavor was recorded by Samplex camera crews who handed out cards directing people photographed to a website where all pictures are uploaded. To ensure national coverage the campaign covered clubs in Johannesburg, Pretoria, Cape Town and Durban.

In addition to the physical branding aspect of the campaign Samplex held a variety of different and exciting activities which fitted in with the look and brand feel of Big Korn Bites. These activities included:

• Learning the Mexican Hat Dance
• Smashing the piñatas
• Riding the Mexican bull

This unforgettable Mexican experience meant the evenings were hugely successful and will generate conversation about the Big Korn Bites brand for ages to come.

When it came to the university campus promotions it was vital for Samplex to get people moving and interested by generating a festive and exciting atmosphere around the brand. Samplex achieved this by using gorgeous men and women promoters dressed in colourful Mexican clothing, and situating them at strategic spots around campus where interaction with students and sampling ensured brand recognition and remembrance.

Samplex offers a full range of below-the-line advertising services including promotions, launches, design, production, merchandising and field marketing. Not only is Samplex capable of executing this full range of services but the company has the ability to bring every brand they work with to life.


For more info visit www.samplex.co.za

Visit our PRESS OFFICE: Samplex’s complete range of below-the-line services encompasses a full spectrum of marketing concepts that draw on extensive resources to create projects that have their own identity without compromising the client’s generic corporate image.- more....

[4 Aug 2008 11:34]

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