Issued by: Kezi Communications


5fm DJ Erica Elle joined the line-up this time around, proving popular with the beach crowds as she MC'd through volleyball competitions, sand castle stand-offs and the crowd-pulling Mr and Miss Playboy/Playgirl 2007 contests.

Armed with truckloads of fantastic promo goodies to distribute at all venues, the promo team worked the beaches and nightclubs, promoting the current VIP Playground competition and handing out prizes to entrants. The unique aspect of this campaign saw hyper tag technology being used to effectively secure and interact with beach and club goers through a unique Bluetooth system – providing accurate and measurable reach data for client, further emphasising the phenomenal success of the Playboy/Playgirl December Tours.

This annual activation is sure to grow in size and stature as the Sound Media team develop and implement another exciting spin on the Playboy lifestyle.

Visit our PRESS OFFICE: Sound Media effectively engages with the clubbing, beach, shopping centre, school and outdoor platforms, ensuring successful infiltration into all consumer markets.- more....

[31 Jan 2008 13:39]

Share this page (Tell me more)

Click on one of the links below to share this page on a social bookmarking website. To read more on social bookmarking click here