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Sound sign-ups for the AA
Issued by: Kezi Communications

The Automobile Association of South Africa delved into the BMM this December, teaming up with Sound Contact to run a Mopanya Mall activation. Knowing the extensive difficulties in targeting a new market, the AA commissioned Sound Contact in the hope that this new, lucrative market could become engaged and excited about the AA brand.

Sound Contact, new to the AA account, set up a ‘Pick A Box' stand in the centre, where consumers were invited to engage with trained and effective brand ambassadors and in the process, win themselves great prizes ranging from map books, car wash kits, puncture repair kits and other AA promo goodies.

The campaign, run over one day only, was a great success for the brand, which boasted 45 signups in one single day of activation (far exceeding the 10 signups per day that previous campaigns achieved). The success of the AA campaign in identifying and successfully engaging with new, unexplored consumer markets, again re-emphasises Sound Contact's core policy: exceeding client expectations and maximising effective consumer impact.






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Sound Media effectively engages with the clubbing, beach, shopping centre, school and outdoor platforms, ensuring successful infiltration into all consumer markets.- more....

[28 Jan 2008 09:57]


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