Issued by: TABPI


The 2008 conference will highlight issues that B2B editors face on a daily basis — shrinking newsrooms, conducting interviews, rebuilding poorly written technical articles and multitasking, including integrating digital media and the editorial challenges editors face on the web.

A highlight is the 30th annual Azbee Awards for publishing and editorial excellence for US business publications, including the top B2B publications and best websites for the past five years. Conference delegates will hear case studies about their strategies and tactics for success.

Well known B2B blogger and media consultant Paul Conley is the keynote speaker on: ‘Web-first: Changing your workflow, your attitude, and your future'.

Emerging markets

Representing South Africa, Marsland and Thomson will be sharing the stage with Trade, Association and Business Publications International (TABPI) president Paul J. Heney to discuss, ‘Exploring the Emerging International B2B Press Market, including':

• How the mobile revolution affects B2B internationally.
  
• Working with publishers in other countries.
  
• Creating e-newsletters in other languages.
  
• The international market for English-language B2B articles and their reception to major changes.

Marsland will also be continuing on to Cleveland, Ohio, after the conference to spend a few days at TABPI headquarters.

Full report backs will be given to South African business-to-business editors at intimate TABPI SA gatherings in August and September 2008. To ensure you are on the database to receive an invite, email: louise@bizcommunity.com or nataliat@nowmedia.co.za.

Visit our PRESS OFFICE: TABPI endeavors to bring together editors working for English-language publications worldwide, and encourage a common dedication to editorial ethics and excellence.- more....

[21 Jul 2008 16:29]

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