Creda Communications Executive Chair, Jacquie Golding, was interviewed on CNBC Africa's Women Entrepreneurs where she laughed at allegations that women were “too emotional” and unable to run businesses effectively.
Golding said women, not devoid of emotion, of course, focused on what is “traditionally regarded as soft issues” but modern businesses realise that the softer issues are also the core issues to ensure sustainability of their companies.
Close attention, she says, must be given to the human energy within a company rather than a rigid focus on profits. Golding said Creda Communications offered a one-stop-shop offering to customers and is positioning itself beyond printing as its core business. Creda Communications has a range of products which can meet the needs of clients ranging from Creda Creative which includes conceptualisation to Digital asset archiving and database management to fulfillment which includes warehousing. Creda Communications, says Golding, is much more than just print.
Creda Communications recently launched its new look internet site and is unique in its offering of a range of brochures to showcase its capabilities. While Golding admits that the market is tough she adds that Creda Communications is a winning team with Eugene Brandt as Managing Director. Creda has a plant in Cape Town and Gauteng.
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