Rates/Commissions/Fees ... This topic remains as long as money changes hands

In addition, says Suzanne Roberts, Director of Airport Media, "our rates are a single tier as there is no differentiation between a Direct Client and an Advertising Agency".

Their reasons are twofold:

1. Media Agencies are predominantly fee based and any commissions are passed back to the advertiser.

2. Airport Media often originate and conclude negotiations with clients directly as decision makers on this level travel frequently. Airport advertising is very high profile with the interest and inquiry being initiated by the advertiser.

According to Debbie Lea, Director of Airport Media, "Buying from our portfolio is like purchasing a home; its value is often determined by location and its potential demand. The price of a site is determined by value (Airport Media), advertiser budget (Rands) and demand (how badly a brand needs or wants it)."

Airport Media offers some of the most exclusive airport advertising opportunities in South Africa, coupled with extensive research and unique insights into the habits of airport users they strategically advise advertisers on the most effective methods of capitalizing the environment in order to reach this captive, up market target audience.