Sambuca zaps students with a little TLC

Articles

Out Of Home Articles

Most commented articles

South African independent wine and spirit producer and distributor DGB, has again called upon washroom media specialists TLC to run a university washroom campaign for Zappa, the brand's leading sambuca product. Its latest campaign boasts updated creative and aims to instil brand awareness for the month of October and again from 1 February to 31 May 2009.

click to enlarge

Funky A4 Zappa posters will be placed in frames throughout TLC's national washroom network to showcase the vibrant new creative, specially crafted to appeal to the student market. To reinforce brand awareness, the campaign precedes the fast approaching festive season and will continue again in early 2009 during the opening months of the universities, coinciding with orientation parties, resident promotions and Rag Week.

Media agency The MediaShop selected campus washroom advertising to showcase Zappa to young adults as the medium provides a unique brand dominated space. In addition, word-of-mouth becomes an inevitable by-product of campus campaigns, offering DGB a viral exposure effect.

“A campaign of this nature offers advertisers huge ROI as the TLC operations team store the Zappa printed material and re-run it again during the second leg of the campaign, effecting a substantial production saving for DGB,” says TLC National Sales Manager Lee Curtis.

More by ActivRetail

Win a magic new kitchen with Moir's - 11 Dec 2008
Ken Forrester Vineyards scores Platter hat-trick - 11 Dec 2008
Fraud rocks Italy's olive oil trade - 10 Dec 2008
Sensational new puff pastry range - 9 Dec 2008
Dream Big to support children's hearts and Tomorrow - 9 Dec 2008

More...

ABOUT ACTIV RETAIL

The strategic partnership between ActivRetail and BizCommunity offers the best news of its kind to the retail industry. In a strategic positioning agreement, ActivRetail and Retail.Bizcommunity have created an association by bringing a joint offering to this sector in terms of news, information, research, services and product news. This creates the best mix of media, business and trade services to stakeholders within this vibrant industry. Please continue to submit news and updates to editor@fmcg.co.za. Or visit:ActivRetail

[6 Nov 2008 12:06]