Issued by: BOO! Alternative Media Communications

BOO! Alternative Media Communications has custom-made a framing system for the landmark Roxy’s Rhythm Bar on Main Road, Melville, allowing client Bacardi to drape their branding across the entire façade and side of the building.

In a coup for client Bacardi Rum, outdoor media specialists BOO! Alternative Media Communications have used the latest wrap technology to dress up one of Johannesburg's landmarks. They've custom-made a framing system for Roxy's Rhythm Bar on Main Road, Melville, allowing the client to drape their branding across the entire façade and side of the building.

Roxy's is a Joburg institution - the longest-running nightclub in the city, now 26 years old and still packing in the crowds with its student nights, themed parties and outstanding live music. The iconic venue is a must-play for any touring band, and has been instrumental in launching several key local bands, including Just Jinger, Springbok Nude Girls and Seether.

This grande dame of the party scene has remained young at heart, making her an ideal canvass for Bacardi's unique campaign. Says BOO's Managing director, Dave McKenzie: “Roxy's is a landmark building and a legendary party spot, so we think it's quite fitting that this should be the launch-pad for a landmark billboard utilising the latest branding techniques. The Bacardi wrap dominates the building and is perfectly positioned to grab the attention of passing traffic - consisting of the ideal target market of party-goers trawling the area in search of the most exciting spots in town. The concept has been so successful that Bacardi has reserved the site for a period of 12 months.”

Bacardi's advertising agency, TinFish, confirms that the project has been an eye-catching success. Says Media Director Noor Salie, “We briefed several media companies before the launch of this campaign, and found that BOO!'s quick and novel response was both innovative and right on the mark. The idea to sponsor and wrap Roxy's provided a site that was perfectly positioned to service our immediate target audience, and also gave us exposure to an additional audience from both the passing traffic and those frequenting the nearby restaurants and hotspots. Our client was quick to recognise the success of the campaign and has committed to a long-term contract.”

For more information, contact BOO! Alternative Media and Communications on 011 803 6137 or 021 448 3656, or email info@boomedia.co.za.

Visit our PRESS OFFICE: BOO! Alternative Media Communications owns the exclusive rights to a host of innovative media channels in the out-of-home sector. We offer innovation that is complemented through implementation.- more....

[4 Nov 2008 08:16]

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