ComutaNet is expanding its already extensive reach into the South African commuter market. With the injection of a brand new business strategy, driven by a dynamic management duo, ComutaNet aligns marketing with state-of-the-art market research that has identified a changing commuter profile.
Kevin Kirby and Craig Doubtfire
Driving this intensified commuter solution service are the expert sales skills of renowned businessman, Craig Doubtfire and specialist marketing talents of Kevin Kirby.
Both leaders boast 20 years extensive experience in sales and marketing. Doubtfire's media sales experience serve him well as General Manager of Sales and Kirby's thorough understanding of the South African commuter market adds value as General Manager of Strategic and Marketing.
Doubtfire's experience includes identifying strategic business opportunities for Anthony, Richards & Associates as Business Development Manager. His Primedia history includes a period as CineMARK National Sales Manager and Q-Display's General Manager where he played a pivotal role in managing budgets, implementing sales strategies and leading vibrant sales teams. His ability to build relationships and partnerships with key customers adds value to marketers. “The key is to listen to one's diverse client base and implement strategies that lead to a sustainable growth path to achieve campaign objectives,” says Doubtfire.
Kirby has held various senior positions within ComutaNet, including that of National Sales and Marketing Manager. During his tenure, ComutaNet earned many prestigious accolades, including Marketing Mix's MOMA Award for best Media Owner, several coveted Unilever awards, and the Best Outdoor Media Owner. “Having held marketing and strategic management positions at ComutaNet and the SABC since 1992, I understand the dynamics of ComutaNet's 11 media platforms,” says Kirby.
Kirby's ability to think laterally and Doubtfire's eye for business solutions are enabling ComutaNet to capture new business despite tight marketing budgets. “Craig Doubtfire and his versatile sales team will strengthen our foothold in the commuter advertising market,” says Kirby.
ComutaNet, a wholly owned Primedia Limited subsidiary, offers South African marketers access to more than 20 million economically active adults on a daily basis. ComutaNet's eleven proven media platforms include Rank TV, Star Taxi Music, Commuter FM, Star Radio, Taxi, Bus, Train and Trailer Advertising, Commuter Outdoor platforms and Interactive Promotional Campaigns.
Visit our PRESS OFFICE: Brand DNA ComutaNet offers South African marketers access to more than 20 million economically active adults on a daily basis. ComutaNet's eleven proven media platforms include Rank TV, Star Taxi Music, Commuter FM, Star Radio, Taxi, Bus, Train and Trailer Advertising, Commuter Outdoor platforms and Interactive Promotional Campaigns. ComutaNet is 100% owned by Primedia Pty (Ltd) and a proud member of OHMSA. To find out more about ComutaNet's integrated commuter media solutions visit www.comutanet.co.za- more....