The Eastern Cape is home to a vast majority of South Africa's upper LSM group and is a market that is not to be ignored!
With major airports, railways and ports combined with the massive infrastructure expenditure currently being invested in the Eastern Cape, leading marketers are presented with a fantastic opportunity to entrench and launch their brands in this unique environment.
The Eastern Cape constitutes 15 percent of South Africa's population with Port Elizabeth and East London being the sixth and seventh largest cities respectively. These cities each have populations of well over a million. In the last few years, the Eastern Cape's economy has grown exponentially with the main driving force to this growth being huge investment in finance, real estate and related business services.
The Eastern Cape also plays host to a very lucrative part of the automobile business which contributes significantly to this growth of the economy. Large automobile firms that operate in the Eastern Cape include General Motors, Volkswagen and Daimler Chrysler who is in the process of upgrading its facilities in East London.
With regards to the Outdoor advertising industry in the Eastern Cape, outdoor media channels that were previously restricted are now freely available to local and national businesses. This has resulted in substantial growth in the Outdoor advertising industry which in turn, has provided a lucrative solution for the many advertisers in the area.
Due to outdoor media channels being previously limited, outdoor advertising is still fairly new to the Eastern Cape, but the full potential thereof still needs to be realized. Outdoor advertising is still very affordable in comparison to television and clients can expect a far greater return on investment (ROI) in comparison to Cape Town and Johannesburg. This is largely due to the affordability of these sites in the Eastern Cape as well as a less cluttered environment in comparison to these major metropolitan areas with developed outdoor advertising markets.
The scope of outdoor advertising opportunities is also set to improve due to the municipality changing what was once a hugely conservative outlook on outdoor to a far more open-minded one. In keeping with the municipality's change of heart, Tractor has in a very short space of time secured most landmark opportunities in Port Elizabeth making it the dominant media player in this market.
With economic pressures forcing consumers to spend less on luxury items such as magazines and other more traditional media channels, media buyers wishing to make every cent count in their media budget will almost certainly drive demand for outdoor in these areas.
For more information on available sites in the Eastern Cape, please contact Mr Simon Wall on 021 - 426 0087 or Simon@tractoroutdoor.com
Visit our PRESS OFFICE: Tractor Outdoor are a full service outdoor media company specializing in landmark, strategic Out of Home solutions in the Western and Eastern Cape.- more....
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