POP Outdoor has recently secured some of South Africa's highest profile locations, none more so than the branding and naming rights to the V&A Amphitheatre at the V&A Waterfront in Cape Town.
The Amphitheatre is situated in the very heart of SA's most popular local and international tourist destination. More than ninety-five percent of people visiting the Waterfront pass this centrally located venue. In addition, branding of the gantry at the busiest vehicular entrance to this spectacular precinct will guarantee advertisers further high impact advertising that is sure to catch the attention of visitors.
The V&A Waterfront is South Africa's hottest tourist destination and with more than 22 million visitors annually, is busier than both O.R. Tambo and Cape Town International Airports. Its close proximity to Greenpoint Stadium, one of the World Cup semi-final venues and host to more games than any other sporting arena, is sure to see virtually every soccer fan visiting the country in 2010 passing through this world-renowned shopping and entertainment precinct. International TV stations are likely to broadcast live from the V&A, and what better backdrop could a brand want than the Amphitheatre with Table Mountain in the background and the stunningly beautiful ocean, yachts and working harbour in the foreground. This is sure to be the hottest branding and advertising opportunity ever to hit these shores.
The Amphitheatre stages every form of entertainment imaginable - from music and dance concerts, to dramatic live productions. Whether a small solo performance, or a 100-strong children's choir, every taste is catered for at this venue. The lucky, or should we say, clever sponsor's name and logo will be incorporated into the venue name and it will in future be called the Sponsor Amphitheatre at the Waterfront. The naming rights will generate significant PR as some of the concerts and shows are broadcast live on both TV and Radio. The sponsor's logo will be included in all advertising for events taking place at this superb venue and will also include branding on the Waterfront website, which attracts over 40 000 hits per month, and any internal or external posters publicising the event
The biggest coup for any advertiser or sponsor is the large format billboards and other outdoor advertising opportunities in the Amphitheatre area. The sponsoring company will be entitled to brand both the front and back of the stage with 40m² hoardings that will leave visitors in no doubt as to who is the primary sponsor of the Amphitheatre and effectively the Waterfront. In addition, the sponsor will be able to brand the bottom of the stage, the sound and light room and will be able to mount banners on most of the light poles circling the Amphitheatre. The mix of subtle small format media space and large format branding opportunities will ensure that the sponsoring company will dominate the area. The huge incremental footfall that will take place over the World Cup and the months leading up to the world's largest sporting event will make the Waterfront the best out-of-home advertising opportunity ever to become available to marketers.
POP Outdoor recently installed three of its Scrolling Billboards at the Waterfront, all of which were sold out in days. It is expected that these new opportunities will be taken up within hours. Advertisers wanting high profile exposure at the Waterfront that will include the 2010 World Cup period should pick up their phones fast and call Gus Rout at POP Outdoor on 011 467 3333.
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