Issued by: Airport Activation


Jake White's recently released book, In Black and White will be available in the arrivals hall from 09h00 prior to the book signing commencing at a specially set up purchase point. Upon purchasing the book the customer will be directed to a controlled queuing system for the book to be signed. Due to time constraints the book signing will be from 10h00 – 12h00 and is limited to one signing per customer.

This event is the combined effort of Airport Activation, Struik Publishers, CNA @ Airports and ACSA and is not only to create awareness of the book but also to promote retail sales at the airport.

“We are delighted that we are involved in such an exciting project. A lot of attention has been paid to the logistics of the event to ensure that this is a pleasurable and memorable occasion for Jake White fans who will have an opportunity to purchase the book and have it signed by South Africa's most successful Springbok Coach,” says Suzanne Roberts from Airport Activation.

Airport Activation holds the sole and exclusive rights to all promotions, displays and experiential marketing opportunities across ACSA's airports.

Visit our PRESS OFFICE: Les girls are at it again. When Suzanne Roberts and Debbie Lea founded Airport Media in 2002 they set out to take on the big boys who had dominated airport advertising for many years. Now leaders in their field, they have achieved their company's remarkable dominance through guts and determination. What they have done is to know their product and guide their clients to the best and most appropriate opportunities available. They have made a lot of blue chip clients very happy.- more....

[3 Dec 2007 18:28]

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