Issued by: SAIL


The joint venture company is comprised of two of South Africa's largest and most successful sports marketing and hospitality groups: CIRCA Hospitality (a SAIL Group company) and Warwick Hospitality & Events (a Primedia Group company).

The full hospitality product portfolio will be offered to corporations and other entities and, for the first time in the history of the FIFA World Cup™, this will include onsite Hospitality Packages combined with additional services, such as accommodation and transportation within South Africa and other neighbouring countries.

“MATCH Hospitality is delighted to have partners on board who have such long-standing and successful relationships and expertise in the football marketing scene and who will, no doubt, contribute to its overall success”, said Jaime Byrom, Executive Chairman of MATCH Hospitality AG.

“We are excited to team up with the leading hospitality sales organisations in South Africa”, said Pascal Portes, Chief Operating Officer of MATCH Hospitality AG. “We are convinced that our sales and marketing alliances represent the best options to MATCH Hospitality in terms of their existing market knowledge and networks within the market of the host nation of the 2010 FIFA World Cup.”

“South Africa is one of the global leaders in the hospitality industry and is known for its excellent gastronomy and wines. The FIFA World Cup is a great opportunity to showcase the richness of our country to guests from around the globe. I am delighted that MATCH Hospitality is working with the local industry to activate this key programme”, said Danny Jordaan, CEO of the 2010 FIFA World Cup Organising Committee, who added: “The hospitality programme opens a lot of business opportunities to various sectors, from transportation to tourist packages and service providers”.

“It is great to see that the hospitality programme is now really coming to fruition. For FIFA it is very important to give the host market priority in various areas and therefore we are very pleased that South Africa has been given prime access to the hospitality packages, said FIFA Secretary General Jérôme Valcke. “

Managing Director of SAJV, Lee Thomas, says ‘Our two companies have worked together over the years to combine our skills on various projects and events and to offer reciprocal rights at various stadiums and events. We have teamed up again this time as partners for the FIFA Hospitality Programme. We are delighted to be awarded the opportunity to provide all the sales requirements for the world's most prestigious sporting event. Our scope of services covers the marketing and sales to the South African and Sub-Saharan region. We are especially proud that South Africa is hosting an event of this stature, and one that profiles our nation as key players in the global sporting arena'.

MATCH Hospitality is the only company worldwide that is allowed to sell exclusive on-site hospitality packages including services and tickets for every match of the FIFA Confederations Cup 2009 and the 2010 FIFA World Cup.


About CIRCA (a SAIL Group Company) and Warwick (a Primedia Sport Company)
CIRCA Hospitality traditionally offers supreme custom designed corporate hospitality packages, comprehensive suite management and all infrastructure requirements and is a part of the SAIL Group, a business that is geared to service the entire sport and entertainment value chain.

Warwick Hospitality and Events, fundamentally a marketing company, specialises in providing sporting solutions to clients' entertainment and sports marketing needs and has a wealth of skills and knowledge in the fields of hospitality, events, outbound sports tours, sponsorships and advertising.

Visit our PRESS OFFICE: Through extensive knowledge and unique positioning, the SAIL Group is at the forefront of sports and entertainment marketing and innovation in Southern Africa. - more....

[5 Mar 2008 14:00]

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