“When the signal was given for everyone to turn on their lights, my heart just beamed as one by one the homes on the hillside came to life.” Meet Rolf Papsdorf, a man who has made it his life's mission to solve one of South Africa's biggest challenges – how to bring energy to millions of scattered rural communities in South Africa.
Papsdorf is just one of the pioneering individuals featured in the Kaelo – Stories of Hope book who is making a difference to the South African development landscape. Through 27 heartwarming stories the book tells of how we are taking on the challenges of poverty, unemployment and underdevelopment with the support and commitment of visionary South African companies.
The book aims to increase the reader's knowledge about CSI in South Africa while inspiring and motivating people to get involved in furthering South Africa's transformation. Each story forms a chapter, illustrated with photographs from award-winning photographers, and closes with a write-up on the company's broader CSI context. Stories are told in an engaging way, in the right context, from the perspective of the project beneficiary/leader and supported by expert commentary.
The book is one of the linked Kaelo communication platforms, developed by Kaelo Worldwide Media, that take CSI stories into mass media through mediums like the successful SABC 2 television series under the same title, a full colour insert in national print media, radio features on five local language stations and the Kaelo website – http://www.kaelosa.com. This year the company intends to expand the platform further and will be hosting a Corporate Social Responsibility conference as well as developing an electronic newsletter which will be available to a database of CSI professionals, business leaders and NGO's.
“The book, like the TV series, is educational and uplifting serving an important communication purpose as more people are beginning to base their purchasing decisions on the social performance of a company. We are living in a highly commoditised and continually evolving world. As such, brands will continually face the challenge of having to differentiate themselves and even periodically redefine or reposition themselves,” says Kaelo Worldwide Media managing director, Sandile Koza. “A strategic approach to CSI communication is a key component in the business process that may ultimately even impact financial performance.”
The Kaelo – Stories of Hope 2008 book will be retailing at R180.00 and will be available from Exclusive Book stores nationwide from the end of February 2008. Book orders can also be placed with Pan MacMillan on (011) 731 3440 or online via Kalahari.net – ISBN: 978-1920075767.
Visit our PRESS OFFICE: Kaelo Worldwide Media is a specialist media solutions business focusing on sponsorship consulting and activation, TV production, and Corporate Social Responsibility communications for over forty blue-chip clients. The company offers a comprehensive communications solution by providing sponsorship consultation and implementation as well as full television production capabilities.- more....
Connected by: Uninet
Papsdorf is just one of the pioneering individuals featured in the Kaelo – Stories of Hope book who is making a difference to the South African development landscape. Through 27 heartwarming stories the book tells of how we are taking on the challenges of poverty, unemployment and underdevelopment with the support and commitment of visionary South African companies. 
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