Issued by: Launch Factory


Michael Moll was the host for this glamorous cocktail affair. Prior to the event Moll was filmed test-driving a 6 Series BMW at Gerotek. The resulting AV was shown to guests on the night as a means of demonstrating the obvious performance parallels between Samsung's Series of LCD TVs and BMW's own Series range. The existing synergy between these two premium brands made Hyde Park Auto the perfect venue choice for this particular Samsung launch.

Some of the activities guests were invited to enjoy included an XBOX Golf Competition Zone, an illusionist act, a 3D TV demonstration and a musical performance by renowned South African artist, Louise Carver.

The BMW Runway at the entrance.	Louise Carver on her grand piano.
Guests interact with 3D TV screens.	Samsung “Series” range of LCD's

Visit our PRESS OFFICE: LAUNCH FACTORY is an Experiential Agency that is inspired by strategy, technology and design, working in harmony to create innovative experiences that are measurable and award winning.- more....

[16 Jul 2008 15:56]

SEND TO A FRIEND  |   PRINT