Issued by: Outsmart Marketing


As the naming sponsor, Siemens enjoyed VIP status in the program, high-profile focused meetings and branding throughout the program activities and within the Siemens Business Matchmaking lounge at Oil Africa 2006. All participants were interacting with the Siemens brand whilst pre scheduling their meetings at the event and within the private meeting rooms in the Siemens Matchmaking Lounge. The Siemens Business Matchmaking Program took networking to a new level and increased the exhibition experience for all participants.

The results
Outsmart Marketing actively pushed usage of the business matchmaking program through personal contact with each exhibitor and delegate. The result was a 90% occupation in the two Siemens meeting rooms over the show days and 209 meetings on the individual exhibitor's stands. The Siemens meeting rooms hosted meetings between high-profile delegates as well as Siemens specific meetings.

Most of the meeting requests were sent by exhibitors to meet with the high-profile delegates at the Oil Africa Conference. "This is the typical scenario," says Tracy Watcham from Outsmart Marketing, "in most conferences with an exhibition component. Exhibitors want to showcase their products and services to the delegates who are the decision makers."

Online Scheduling
Once individually contacted and profiled into the Siemens Business Matchmaking Program, participants were issued with usernames and passwords for their private online diary. Via this online diary system, participants could view and select individuals they wanted to meet at Oil Africa. The Siemens Business Matchmaking Helpdesk was located within the exhibition hall to assist participants with their meeting arrangements and last minute meeting requests.

The Outsmart Marketing team was actively involved in pushing usage of the Siemens Program ensuring meeting requests were confirmed and running the meetings arrangements for many high-profile individuals who don't have the time to log into diary systems.

"This is the unique value our team brings to the matchmaking concept," states Watcham. "Our team is highly customer focused and we act as PA's to event participants, scheduling and confirming all their meeting requirements."

Comments on the Siemens Business Matchmaking Program at Oil Africa 2006

"We can honestly say this innovative program is added value to visitors and exhibitors alike,"
Oil Africa's Exhibition organiser, John Thomson from Exhibition Management Services.

"I thought your program was a great success and well run."
Greg Heale - Marketing Manager - Group 5

"Well run program, received great value - Well Done."
Mr Mike Jearey - Manager - Halliburton - KBR

"Wow, it was great! It's an excellent program for all exhibitions and conferences. It is good to formalise meetings in professional meeting rooms instead of hoping to meet certain individuals. We certainly received great value through the program and hope to participate again."
Mrs Nokwe - General Manager - Engen SA

How to get your company involved in the Outsmart Marketing Business Matchmaking Program?

Register your company (at no charge) through www.outsmartmarketing.co.za supplying us with information on your products and services as well as your target market requirements over the next 12 months. We will match your company to the right industry event/exhibition and upon your attendance confirmation, to the right exhibitors, delegates and visitors.

Or contact us on +27-11-701-3004, info@outsmartmarketing.co.za

Visit our PRESS OFFICE: Ensure you meet with your target market at the next business exhibition! Outsmart Marketing specializes in intelligent Business Matchmaking through the exhibition/event platform - register & participate at no charge!- more....

[6 Aug 2006 14:57]

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