Media24's free community magazine myweek has a bold new look, larger format and a fresh focus. A total of 13 local, glossy magazines are published monthly and distributed via selected hotspots in up-market shopping centres, restaurants and businesses across the country.
Igna Schneider, Group Editor for myweek: “Our target market is Butterflies - young professionals who enjoy the good life. They're mobile and connected and love to explore new things in and around their neighbourhood. Each magazine is packed with great ideas and interesting local people and places.”
Reinard du Plessis, General Manager for myweek: “With our editorial strategy of providing local lifestyle content we hope to engage with a market eager to experience all that their community has to offer in terms of lifestyle-entertainment. Our integrated publishing process enables us to provide this content on two robust electronic platforms as well as the printed product, which delivers a multitude of contact points for readers, content-creators and advertisers.”
The myweek digital strategy takes the lead from the new print publication and provides additional dimensions to its community-driven content. Through myweek.co.za users connect, share and engage with each other, advertisers and the editorial team.
There is also an online version of the magazine, giving readers instant access to all 13 magazines, as well as back issues.
The innovative online ad-booking engine provides a self-service instrument for advertisers to book, create and upload their ads.
myweek is differentiated by its quality - from editorial, to photography, design, advertising, pre-press and printing - and its predisposition to locality. It is a lifestyle magazine unique to specific suburbs, myweek achieves optimal reach with minimal wastage whilst offering direct access to affluent consumers.
For advertising queries, contact: Christo du Randt, Manager: South: 021 406 4210 Sunel van Renen, Manager: North: 011 877 6121
For editorial enquiries, contact: 021-406-2806
Visit our PRESS OFFICE: myweek is a free lifestyle magazine, designed to ease the stresses of daily life. It contains fresh tips and ideas on décor, gardening, food, health, technology - It's Your Guide to Easy Living.- more....
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