Issued by: The Publishing Partnership


With just short of 600,000 readers in 2003 Jet Club readership jumped to 1,8 million in 2004, 2,3 million in 2005, 2,6 million in 2006 and is now firmly entrenched as South Africa's most widely read publication with an impressive 3,3 million readers (AMPS 2007B), over 1 million more than its closest competitor.

Jet Club is published by The Publishing Partnership (TPP), a leading Cape-based retail contract publisher, printing over 21 million magazines annually. Tammy Gardner, publisher of Jet Club says TPP's focus on connecting with clients' customers through engaging content is at the heart of Jet Club's success. “Jet Club magazine isn't just about clothes and fashion advice but meets the needs of more and more readers who want information that will assist them in making quality decisions regarding their personal finances, careers and parenting for example. We have a strong community feel, addressing topical social issues and offering our readers relevant and useful advice which has helped us to achieve readership levels well beyond our circulation.”

Highlighting the importance of readership versus circulation when looking at custom publications, Ms Gardner adds, “With consumer titles, the circulation figures (ABC) are meaningful because people are choosing to buy them. With custom titles, the readership figures (AMPS) are significant, as delivery to a home does not necessarily mean that a magazine is read. When one considers that Jet Club's readership figure is three times the print run it is clear that Jet is succeeding in delivering content that is relevant to a broad and growing audience.

Jet Club editor, Thandi Gweba is delighted with the great strides that Jet Club magazine continues to make despite the challenging market conditions (AMPS showing a slight a decline in total magazine readership countrywide). “Our dramatic readership increase is all the more impressive when compared with many mainstream publications,” adds Ms Gweba.

Visit our PRESS OFFICE: The Publishing Partnership offers a broad range of media products, from customer publications and books to consumer research and websites. We also have a highly experienced research department. As the pre-eminent retail contract publisher in South Africa, printing over 24 million magazines annually, we have made reaching your customer the cornerstone of our business.- more....

[11 Jul 2008 10:14]

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