Continues Jennings, “Our print run is 15 000 copies and we already have over 700 subscribers. There are a lot of larger golf titles out there that service the older conservative golfer, but these do not reflect the future of the sport or where the growth in new players is coming from. Our readers are hip with a high design aesthetic and a maverick approach to life. It's a key demographic for many brands and we deliver that reader every month in a superior editorial package with extremely high production values.”

That package, says editor-in-chief Dan Nicholl, includes “interview access to international player icons, cutting edge fashion, topical news and tongue-in-cheek content. Local celebrities ranging from Natalie Becker to Flat Stanley are coaxed onto the greens and inducted into the game on our pages which include tutorial content.

“GolfPunk is nothing if not community spirited and one of our first initiatives is a ‘Get Your Kit off campaign whereby 10 000 golf shirts will be donated to the golf development foundation.”

Nicholl will be parting with his collection of over 80 golf shirts to launch the programme.

Promotionally, GolfPunk has some dream projects in the pipeline, including The Road to Pearl Valley which will tie in with the 2009 European PGA Tour season ending at Dubai World Championship held at The Jumeriah Golf Estate. Leisureworld, a Dubai Government-owned company, will host competitors at The Lanzerac (transport courtesy of Lamborghini!) and then fly all winners over for an all expenses paid trip to Dubai.

[4 Jul 2008 08:12]

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