Toselli's appointment rounds out an award-winning editorial team that includes Josef Talotta (editor), Kerry Phillips (associate editor), Michelle Loewenstein (writer) and Gareth Jacobs (photographer).

A celebrated television personality on ‘What Not To Wear', best-selling author and media icon, Toselli has served as grooming, beauty and fashion editor for some of South Africa's leading magazines including Style, Elle, Y mag, FHM, Femina and Shape, bringing some 25 years of award-winning experience to Sandton's pages.

Says editor, Josef Talotta, “It will be a privilege working with Leigh as she's always been known to push creative boundaries. We'll endeavour to maximise that trait while developing truly unique style pages that provide male and female readers with the best of global and local views into the powerful world of fashion – without revisiting the prescriptive templates of international franchised titles. Mental accessibility and real-life practicality are key.”

Says Toselli, “I'm a die-hard Sandtonian, and have lived here since I was 16. I love its constantly changing face and energy so the timing of Sandton magazine is perfect. And, also, it's no secret that anyone who's anyone in South African society lives here. It will be great to creatively ‘talk' to a readership that's so globally sussed.”

The new mag caters to the needs of the district's top-end residential, tourist and business communities that drive the economic, social and retail pulse-point of the African continent. Sandton will have an initial print run of 30 000 (including 15 000 copies hand-delivered to Sandton's finest homes and apartments, with another 7 500 distributed to Sandton hotel rooms, services and businesses, with the balance sold nationally at select retail outlets).

For more: www.sandtonmag.co.za .

[15 Apr 2008 07:02]

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