“An additional bonus for readers is that the previous cover price of R34.95 has been greatly reduced to only R22.50 to increase opportunities for readers to join us on our adventures,” adds Egbert de Waal, assistant publisher for Media24 Travel Magazines.

Initially 20 000 copies of Drive Out and 25 000 copies of WegRy will be printed to satisfy expected reader demand. And, to ensure that no one misses their copy, the titles will be available at more than 4000 sales points countrywide.

Pleasure of driving and exploring

“We would like to attract those people that commute daily with 4x4s or 4x2s to work and lure them off the highways onto gravel via some exciting detours. It will not be about your vehicle's performance, but rather about the pleasure of driving and exploring,” explains Drive Out and WegRy editor, Barnie Louw.

In addition to covering exciting destinations and exploring 4x4 and 4x2 routes, as well as other modes of off-road transport, the magazines will also share practical advice and information on vehicles and equipment. Drive Out has allegedly always been known for carrying the most comprehensive information on 4x4-routes countrywide and is something both magazines will continue to explore at length.

In the first edition, Drive Out and WegRy will venture onto the famous sand trail of the Khaudum-nature reserve in the untamed North East of Namibia, while exploring Zambia in the rainy season and testing the back roads of Namaqualand on a pleasant weekend trip for the entire family. Also in the launch edition, one reader shares his ‘pains and gains' of his 1967 Jeep Wagoner and 1975 Land Cruiser. And, for readers that experience nagging hunger pains, they can learn how to prepare corned beef in style with Chuck Norris and Grensvegter.

“We are confident that Drive Out and WegRy will be just as successful as the other travel magazines in the Media24 stable,” De Waal says.

Growing niche market

“It is a growing niche market with a great deal of potential that's waiting to be explored. As with Weg!/go! and WegSleep, the content is grounded in elements that are important to our readership, in their lingua, within their budget and with a healthy dose of humour thrown in the mix.”

[25 May 2007 09:46]

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