Cars in Action magazine celebrates its tenth birthday with its bumper May 2007 issue now on sale. Set apart by its special shiny masthead, the birthday issue chooses Cars in Action's ten favourite cars of the past ten years and gathers together ten V10-powered cars in a marketplace that boasted just one back in '97, among all its regular content.
A small family-run business, Cars in Action continues to fight the good fight against top rival local motoring titles that today are instruments of SA's media giants. It's been a most gratifying first decade though, as Cars in Action founder and Publisher Michele Lupini fondly recalls: "Ten years ago many people in the 'know' took our arrival as a bit of a joke. They asked how a tuner and racecar driver could possibly publish a motoring magazine. That very point has proven to be our principal strength - we may not be English professors, but we know cars inside-out and we're notorious for stringing quite a good story together.
"Nobody's laughing now - Cars in Action and its sister titles Bakkie & Truck Action and Classic Car Africa have grown to together represent the second largest motoring magazine group readership in South Africa, so it's been a brilliant ten years and we're delighted with what we've achieved."
Cars in Action's major point of difference is that it concentrates purely on cars, leaving other aspects of motoring normally all covered in a single title to its sister titles Bakkie & Truck Action and Classic Car Africa. "We focus on cars only and clearly we prefer those cars with a performance bent," Lupini added.
In its first ten years, Cars in Action has grown to become the sophisticated, professional and highly regarded motoring magazine it is today. Not only has it more than doubled in size, benefited far improved paper, quality and the rest, but also its circulation has grown steadily. "We pride ourselves on Cars in Action's innovation, quality and content - it wasn't always like that and it literally took blood sweat and tears to develop our title into what it is today," Lupini says.
"It used to bug us when the rest copied our unique format, techniques and ideas, but today we're proud of it - Cars in Action has pioneered many an SA car magazine hallmark that is today taken for granted. Be sure that we'll continue to lead the way - that's the way we like it - and it's a compliment to us that so many other titles have copied what we did first."
Cars in Action's May 2007 10th anniversary issue is available at most leading magazine sellers countrywide and costs R24.95. If you haven't yet, why not pick up a copy at a newsagent near you - you may well become hooked.
Don't say we never warned you.
Visit our PRESS OFFICE: Action Publications' niche motoring titles - Cars in Action, Bakkie & Truck Action and Classic Car Africa - offer an ideal motoring media platform and SA's second-largest motoring ABC.- more....
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