Issued by: Action Publications


Designed to give the motor-oriented retail advertiser an excellent showcase within its three specialist motoring titles, Action sees its new retail sections as far more viable than an average general title can offer.

"When a retail advertiser places an ad for say canopies in a conventional car magazine, his product is likely to be missing around 70% of that title's readership, thanks to only 30% of them being bakkie owners," Action's Michele Lupini explained.

"But if they advertise in Bakkie & Truck Action magazine, that is the only title where they will get 100% bakkie owners reading their ads, so they have a totally dedicated market. "Same goes for somebody selling car performance products or the like- Cars in Action offers them 100% car owners with very little else, while someone selling classic cars or similar has a perfect market in our Classic Car Africa..."

"And then there are those who want to vary what they advertise in our different titles to suit our very targeted markets, and indeed those who will find our new Showcase the ideal way to get to all of our rather diverse motoring readers," Lupini went on. "That's the beauty of our specifically niched titles and their focussed advertising potential..."

Situated among the database pages of the last third of Cars in Action, Bakkie & Truck Action and Classic Car Africa magazines and at a tiny fraction of its titles' highly sought-after premium ad space up front, Acton Publications' new Showcase Advertising is available in all three titles at very preferential rates. Offered in Single Insertion, Single Contract or All-Title Contract rates, Action's full-colour Showcase Ads will expose any car, bakkie or classic-oriented product to a focused and captive market in each of its three specialised motoring titles.

"Being fully focussed at very specific motoring readers, each of our niched car magazines are considerably more powerful than an average general motoring title of similar or even double the circulation," Lupini added.

Action will also entertain approaches by regular advertisers to editorially cover companies and products advertised in its new Showcase pages from time to time, to guarantee the ultimate coverage...

So if you have a car-related product, one for bakkies or something for the classic car owner, or indeed something for every motoring reader, let Cars in Action, Bakkie & Truck Action and Classic Car Africa - or even all three titles together - do the talking for you...

Action Publications can be contacted on 011 463 1191, bruno@carsinaction.co.za or michele@carsinaction.co.za

Download the Action Showcase Rate Card '06

Visit our PRESS OFFICE: Action Publications' niche motoring titles - Cars in Action, Bakkie & Truck Action and Classic Car Africa - offer an ideal motoring media platform and SA's second-largest motoring ABC.- more....

[12 Oct 2006 14:08]

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