By: Jennifer Vivier


Despite the fact that FoxP2 is still a small agency, the agency punches well above its weight, outranking all but three of the industries major players in the value of medals received. FoxP2 secured five Gold medals, three Silver and two Bronzes, much to the delight of the agency's Creative Directors, Andrew Whitehouse and Justin Gomes.

“I hope this doesn't mean we have to open more champagne,” says FoxP2 Creative Director, Andrew Whitehouse. “When we started the agency three years ago, a journo wrote ‘Net#work BBDO Gets Competition.' We thought it was quite sensational at the time but never in our wildest dreams did we think the headline would ring true in such a short period of time. For an agency our size to share the achievement of the highest number of golds, is testament to the unbelievable commitment, of every staff member to the creative cause.”

Continues Gomes, “More and more marketers are realising you don't have to stick with the traditional, large agencies to get results. We're a small agency competing on every level with agency networks thirty times our size. We approach every brief as an opportunity and we're extremely proud to have converted for a company like Brandhouse who entrusted us with their Internal Marketing Program. Equally pleasing was winning for an iconic brand like Frisco who approached us to inject new life into the brand.”

In only its third year of operation, FoxP2 has a staggering number of industry accolades to its name, starting with Newcomer of the Year - Finweek ad review 2007. This was followed by Small Agency of the Year - Finweek Ad Review 2008 most notably with an almost unachievable rating of 10. Rated the eighth most successful agency of the year in FinWeek's Ad Review, on a per head basis the agency was number one. This was followed closely by a First Place finish at the Creative Director Forum's Ad Of The Year Awards. Another coup for FoxP2 at the AdReview Awards was MD Charl Thom making it onto The Advertising A List - a list described by Finweek as follows: “They're powerful or influential, and some of them manage huge budgets. Others are people of great personal stature who work in or run small agencies.”

Thom concludes, “Our 'Freedom To Mutate' business model is extremely simple. It enables us to partner with the best experts to execute the idea so our clients get the best creative product. In today's economic climate, that creative product is becoming more and more important. When done the right way, it's a powerful tool that ensures clients get a disproportionate return on their investment.”

Visit our PRESS OFFICE: FoxP2 is a dynamic, hands-on advertising agency with the ability and people to mutate to find the most creative and effective solution to any marketing challenge. Be that solution traditional advertising, non-traditional or, well, something else.- more....

[30 Jul 2008 16:51]

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