[BizPod 002] OPA chair Adrian Hewlett on the inaugural Bookmarks

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Last week saw the inaugural Bookmarks awards ceremony being held in Johannesburg. A lot has been said since, both offline and online (including Twitter). In episode two of BizPod/Interactive, Bizcommunity.com's new podcast which aims to unpack all the latest trends in digital marketing and social media, host Japie Swanepoel chats to Adrian Hewlett, chairman of the Online Publishers Association (OPA), about the good, the bad and the ugly of the event.

Everything - from the origin of the awards, the international judges, nominees having to pay for event tickets, categories with no winners, creative versus ROI type entries and those confidential documents that were distributed on the showreel CD - is discussed.

Remember, you don't need an iPod to listen to our podcast; you can listen online using the audio player, or download the audio file to your computer and listen to it on your mp3 player.

File info:

Digital podcast: episode 2
File size: 5.31MB
Running time: 13:15

For more:

View Bookmarks galleries here and here

More by BizPod/Interactive

[BizPod 002] OPA chair Adrian Hewlett on the inaugural Bookmarks - 19 Nov 2008
[BizPod 001] Launch of Bizcommunity.com's first podcast - 12 Nov 2007

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ABOUT THE AUTHOR

BizPod/Interactive, the first of Bizcommunity.com's podcast ventures, aims to unpack all the latest trends in digital marketing and social media. BizPod/Interactive is hosted by Japie Swanepoel, founding partner of longtail (www.longtail.co.za) an online strategy company with offices in Cape Town and Johannesburg. Feel free to send your email comments, feedback, suggestions and ideas about how BizPod/Interactive is working for you to podcast@bizcommuity.com or simply comment below.

[19 Nov 2008 17:24]