Issued by: Columinate


About Columinate
Columinate is what happens when two researchers and a digital/graphic designer explore the possibilities at the intersection of their crafts. Columinate is in essence a marriage between an online marketing research, website testing and creative design company. Our services seek to offer a single-source solution by drawing together tools from diverse but complementary disciplines. The result? Designeresearch.

The company's name is derived from two core concepts - collaboration and illumination. This collaborative illumination forms the basis of our proposition. In collaborating with companies, consumers and within our team we offer illumination wherever clients require insight into their markets or inspiration for their creative campaigns.

Our Services
Our services are designed to be delivered as standalone offerings or integrated service suites.

Online Research: Beyond “traditional” Research 1.0
Our online marketing research offering offers insight into your market, your employees, the effectiveness of your advertising and any aspect of your consumer. Our offering includes online- quantitative and qualitative research on a wide range of research topics. These traditional offerings are complemented by an innovative suite of research tools under the banner of Research 2.0...

Research 2.0 is the research world's response to the new participatory nature of the web also called Web 2.0. Research 2.0 seeks a dialogue with consumers engaging with them continuously, connecting with them through the various platforms that Web 2.0 offers. The defining feature of these methods is that they utilise Web 2.0 platforms and the logic of collaboration to meet the client's research needs. Research 2.0 is rapidly gaining in popularity globally, particularly so in the US and Europe. Columinate offers the following Research 2.0 methodologies: Online Research communities; Blog research, Netnography & Build your own methodologies. (More information on these tools can be found on our website).

Digital and print media design
Utilising best practice in design and integrated with research and testing services your design needs can be optimised to strategically deliver on the investment. Columinate offers specialised digital design services including the design of mailers, microsites, screensavers, websites, flash applications and a lot more. We also offer print media design including full corporate ID design - from logo to execution on various media (business cards; letterheads etc).

Website testing & optimisation
These tools optimise the effectiveness of a website through the use of a range of website testing services. These solutions allow you to understand how and why online traffic has increased or decreased; what the obstacles are for customers making online purchases; how effective your site is overall; how your website adds or detracts from your brand and how your site's effectiveness can be optimised. These solutions offer detailed information on where and how your website can be improved. After testing, our design division can make the necessary improvements to the site meaning an integrated, single-source solution.

We offer the following techniques designed to test and improve your website's effectiveness: online focus/discussion groups, in-depth online Interviews; website surveys (visitor satisfaction and segmentation); SEO (search engine optimisation) and BYO - Build Your Own layout optimisation.

Columinate is also the first company in South Africa to offer A/B and multivariate content optimisation that increases the effectiveness of websites by enabling the proactive management of conversion rates.

In order to obtain further information, read our blog and the latest Columinews and to register for our online launch and newsletter visit our website www.columinate.com or please contact henk@columinate.com; elna@columinate.com or neil@columinate.com or call (011) 881 5829.

[18 Nov 2008 09:16]

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