“Walker chose RPI because it is a quality organisation with an excellent reputation and a similar business philosophy to ours,” explained Jane Gehlhausen, Walker's international vice president. “They're highly respected in the South African research industry and they have extensive networks in Africa.”

RPI is a full-service, boutique market research specialist based in Johannesburg, with research partners in Nigeria, Kenya, Zambia, Malawi and Namibia. As part of KNOW Market Intelligence, the sixth largest market research business in South Africa, RPI also has access to research and auditing capabilities in India and South East Asia.

Loyalty research

RPI has provided its customers with competitive edge primary and secondary market research since 1999. With pioneering products ranging from tools that seek to understand the unconscious desires of consumers, to mathematical models that simulate the birth of new products, RPI offers its clients a high level of interpretation and insight, an inquisitive and innovative approach and a commitment to service delivery and professionalism.

“Research has shown convincing correlations between customer loyalty and business performance, specifically profit margins and growth rates,” says Grant Lindhorst, account manager at RPI. “Keeping customers happy isn't enough anymore. Loyalty is really what translates into the bottom line.”

With Walker Loyalty Solutions, RPI will complement its research offerings with complete, customised customer strategies and comprehensive employee loyalty solutions, partnering with clients to measure and manage their two most valuable assets.

“It's a seamless partnership for us, because loyalty research has always been an area of focus for RPI,” says Lindhorst. “Walker Information is regarded as the global expert in their field and they've been leaders in loyalty since the early ‘90s. We're excited about how this synergy will deliver real value to our clients.”

[30 Jun 2008 09:04]

SEND TO A FRIEND  |   PRINT