Issued by: African Response


The aim of the awards is to recognise the marketing discipline in the South African boardroom in its many facets; all that comprises a great marketing campaign with significant ROI and bottom-line results.

"We are very pleased to be recognised in this light," states Beatrice Kubheka, Managing Director of African Response. "As a market research company, it is important to let our clients know that we understand marketing and marketers."

The marketing campaign that we entered was an electronic newsletter - established over a year ago. The African Response e-zine has helped to create public awareness of the African Response brand and has helped to form closer relationships with our clients. It has also aided in generating new business and informing and including all staff in the results of their hard work - no matter what their role in the company.

It showcases latest research findings and informs our clients on recent events and happenings at the company. Past issues of the African Response include the following:

AMPS explored

South Africa's Response

In Celebration of Women

Hola 2010 hola

To view previous issues, please go to www.africanresponse.co.za

Please email info@africanresponse.co.za if you would like to subscribe to the African Response E-zine.

Visit our PRESS OFFICE: As South Africa's largest Black Owned and Managed Research Company, we gain knowledge through research. African Response prides itself upon an exceptional ability to understand and interpret the needs of the South African black urban and rural consumer. We offer clients customized qualitative and quantitative research, innovative ideas and practical solutions. African Response's vision is to significantly improve clients' business performance and to achieve excellence through utilization of the wide knowledge and experience of our partners. As one of the two companies responsible for the SAARF AMPS and RAMS survey, we are responsible for researching and redefining the New South Africans.- more....

[18 Oct 2006 14:03]

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