After losing the high-definition DVD format war to Sony's Blu-ray, Toshiba is digging in around the standard definition DVD market. The company has launched a new upscaling DVD player, the XD-E500, which promises to bring standard DVD quality closer to high-definition (HD) than ever before.
The company has even launched a new Web site to help show consumers about the new player and a new upscaling technology that runs on it.
Toshiba's new US$150 XD-E500 features Toshiba's new eXtended Detail Enhancement (XDE) technology, which not only provides upconversion from 480i/p up to 1080p, but also offers three user-selectable picture enhancement modes to help refine the video quality, according to the company.
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