Social networks at work: if you can't beat 'em, join 'em
Employers who forbid the use of social networks in the workplace often do so out of concern for security and productivity. However, if approached correctly, social networks can offer businesses great opportunities for employee training and learning, writes Udutu CEO Roger Mundell.
We live in interesting times. According to Gartner (NYSE: IT) Research VP Robert Anderson, if all the people on the MySpace virtual community banded together, they'd form the eighth largest country in the world. Never before in history could people create such large communities and communicate so readily as they can today, thanks to the social networking environment. New Web 2.0 technologies are changing the course of history and are certainly changing the way we work and play.
My kids and most of my younger work colleagues love social networks such as Facebook. It's where they network, mentor, empathize, sympathize, encourage and amuse each other. My octogenarian mother also likes Facebook because she can see at a glance what is going on with the family (scattered around the world), without writing letters or waiting for them to call.
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