When an e-commerce startup talks about upending the business model on which Amazon and eBay and other e-tail giants have built billion-dollar businesses, it's clear it doesn't lack ambition.
Still, the founders of Cartfly believe the new face of the Web will eventually create a new way to sell and buy goods online, one as broadly distributed and spread out as social networking itself.
Founded out of the US-based UStrive, Cartfly is aiming to use a distributed e-commerce model to enable retail sales to be brought into social networks, allowing retailers to establish a point of presence right inside profile pages and other sites, cofounder Joshua Manley told the E-Commerce Times.
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