The latest salvo in the war between the Blu-ray and HD DVD camps over which high definition format will replace the ubiquitous DVD may be little more than pop and flash - but effective nonetheless. Sony's Blu-ray and Toshiba's HD DVD formats have various technology industry supporters behind them, but the biggest backers come in the form of the Hollywood studios.
HD DVD is supported by DreamWorks, Paramount and Universal. Blu-ray is bolstered by Columbia, Disney, Fox, Lions Gate, Miramax, New Line and Sony. Until last week, Warner Bros. released movies for both Blu-ray and HD DVD, but that studio's public move to Blu-ray was a big win for the Sony-backed format. It may have also opened the door for Paramount to ditch HD DVD.
According to a report in the Financial Times, Paramount is planning to drop support for HD DVD because of a contract clause that would let it switch sides after Warner Bros. moved solely to Blu-ray - giving the Blu-ray camp an industry lead in Hollywood output.
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