Issued by: P and P Communications


P and P's theatre offering will be a combination of tried 'n tested generic products to suit every internal communication requirement, as well as in-depth, customised industrial theatre capable of dealing with the most complex of issues.

Simon Reader, head of theatre at P and P says, "Theatre is powerful as it confronts real issues which have historically been sidelined as distractions. People respond to theatre as participants, and not as robots, as the concept seeks to involve rather than to isolate. Our specific involvement in the mining and industrial sector has created a platform for market entry."

During the months of May and June, P and P will promote two specific generic products, namely 'Together We Can Solve The Electricity Crisis' and 'Broken Windows'.

According to Reader, "The current power crisis urgently needs to educate and inform people. It's critical that South Africans start understanding how to reduce unneccessary power wastage at the office and at home. In 'Together We Can Solve The Elecricity Crisis', we are appealing to companies and schools to identify which appliances draw the most electricity with the ultimate objective of assisting them to save money."

The theme of crime is dealt with in 'Broken Windows' (click here for more information). "This performance appeals to everyone, from the factory floor to the board room table. In it we appeal for interaction - to report crime they see and participate in various anti-crime initiatives, both at work and at home Through this process, hierarchical barriers are broken down as the collective see they are all committed to the same objective - reducing crime," says Reader.

Brand activation using theatre to illustrate messaging will be another offering. "It is a colourful and engaging means of highlighting a brand and unleashing public interest in the service or product. It's unconventional, quirky and can generate enormous brand excitement, complementing or replacing traditional advertising and PR," concludes Reader.

Click here to see what theatre products would suit your business.

Alternatively, contact Simon at P and P Communications on 011 447 3511 or email simon@pandp.co.za.

P and P Communications is a specialist Communications agency with over 25 years experience, primarily focussed on Tech, Industrial and CSR/CSI Sectors.

Visit our PRESS OFFICE: P and P offer a well rounded communications service. With specialised divisions focussing on PR, brand strategy, business to business advertising, content delivery, events and PR training courses, P and P can deliver high communication strategies across all mediums. Web PR, social networking strategies and social media releases form part of our established client portfolio.- more....

[7 May 2008 12:36]

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